TV Scheduling: Three Concepts

• Hammocking: The strategic placement of a programme between two other programmes; positioning a news series betwen two well establishing shows that appeal to the same target audience often gives the right viewers an opportunity to sample the new series.

• Pre-echo: A programme placed on a schedual to come before a popluar programme. For example in the hope that people will tune into the popular programme a couple of minutes before it starts and catch abit of the previous programme and want to watch the whole episode next time it is on.

• Inheritance: A new programme placed after a successful programme in the hope of inheriting some of its audience, (vital for new shows).