Thursday 22 September 2011

Target Audience Research: Questionnaire Results

After asking 30 people from our target audience to complete our questionnaire my group collated the answers to produce results that may be beneficial for our documentary planning and production:

This pie chart indicates that the majority of people we questioned were female.

This pie chart shows that we questioned people from a wide range of age groups, however a large majority were between 10-20.

This chart shows that almost a third of the people we questioned go to sleep at around 11.00pm on weeknights.

A large group of people questioned have around 8 hours of sleep each night, with a small percentage having up to 10 hours of sleep.

This chart shows that 50% of people answered that they do remember their dreams.

For this question we found that half of the people questioned have had the same dream more than once, whereas the other half have never had the same dream more than once.

The majority of people who completed our questionnaire told us that they do find it easy to fall asleep.

A few of the most popular answers for this question were 'play on my phone', 'listen to music' or 'watch TV', however the largest percentage answered that when they can't sleep they do not do anything to encourage sleep.
This question showed that most people feel rather moody after not having enough sleep; a few people also feel sick/ill when they have not slept for long enough.

A large percentage of the people we questioned do not listen to music when trying to go to sleep.

10 out of the 30 people we questioned answered that they will listen to most types of music, followed by a large percentage liking mainstream music.
This chart shows that most people think the best thing about going to sleep is having a comfy bed.
This pie chart shows that the two most popular colours were pink and blue.

Almost 50% of the people we questioned answered that they do have nightmares.

A very large percentage also answered that they never sleep with the light on at night.

Tuesday 20 September 2011

Target Audience Research: Questionnaire



My group today produced a questionnaire to be completed by our target audience, in order to find out basic information relating to them and our chosen topic of sleep:

1.       Are you male or female?
2.       Age?


3.       What time do you usually go to sleep on a weeknight?

4.       How many hours of sleep do you usually get?

5.       Do you remember your dreams?

6.       Have you ever had the same dream more than once?
Explain that dream..

7.       Do you find it easy to fall asleep?

8.       What do you do when you can’t get to sleep?

9.       What do you feel like when you haven’t had enough sleep?

10.   Do you listen to music while you’re going to sleep?

11.   What type of music do you like?

12.   What is the best thing about sleep?
13.      What is your favourite colour?

14.     Do you ever have nightmares?

          Explain that nightmare..

15.   Do you ever sleep with the light on?

Monday 19 September 2011

Initial Plans For Documentary

After being put in our coursework groups we decided on the initial plans for our documentary:

Topic: Sleep
Title: '40 winks'
Target audience: Young adults/educated audience
Scheduling: 8.30pm, Channel 4, Wednesday

Brainstorm: Documentary Ideas

During today's lesson we produced a brainstorm of many possible topics for our documentaries:

Sunday 18 September 2011

TV Scheduling

TV Scheduling: Three Concepts

  • Hammocking: The strategic placement of a programme between two other programmes; positioning a news series betwen two well establishing shows that appeal to the same target audience often gives the right viewers an opportunity to sample the new series.

  • Pre-echo: A programme placed on a schedual to come before a popluar programme. For example in the hope that people will tune into the popular programme a couple of minutes before it starts and catch abit of the previous programme and want to watch the whole episode next time it is on.

  • Inheritance: A new programme placed after a successful programme in the hope of inheriting some of its audience, (vital for new shows).